“The function of destruction, the function of death, is fundamental and our society has forgotten them. It is no sufficient to produce objects that only serve, we must produce objects that know death in order to re-establish the symbolic order. All discipline only fulfils itself if it desists from its object and place its own death in play. It is in this flight that, paradoxically, design can find itself a sense of symbolic.”

The twilight of signs published in 1975

Jean Baudrillard



« In the end, we will conserve only what we love. We will love only what we understand. We will understand only what we are taught. »

Baba Dioum



“(…) it is never a process that begins from scratch: to design is always to redesign. There is always something that exists first as a given, as an issue, as a problem.”

“Go forward, break radically with the past and the consequences will take care of themselves!” This was the old way - to build, to construct, to destroy, to radically overhaul: “Après moi le déluge!” But that has never been the way of approaching a design project.”


Bruno Latour

Kalya, Dead Sea


“We are living the period of the objects: that is, we live by their rhythm, according to their incessant cycles. Today, it is we who are observing their birth, fulfilment, and death; whereas in all previous civilizations, it was the object, instrument, and perennial monument that survived the generation of men.”

Jean Baudrillard

Consumer society


“When the real is no longer what it used to be, nostalgia assumes its full meaning. There is a proliferation of myths of origin and signs of reality; of second-hand truth, objectivity and authenticity. There is an escalation of the true, of the lived experience; a resurrection of the figurative where the object and substance have disappeared.”

Jean Baudrillard

Simulacra and Simulations

Tel Aviv

“The tactile presence of these ruins, their suspense, their revolving shadows, their everydayness, is magnificent for the psyche. It is the conjunction of the banality of a stroll and the immanence of another time, of another instant, unique, a time of catastrophe. The deadly, but extinguished, presence of Vesuvius gives the deserted streets the charm of a hallucination — the illusion of being here and now, on the verge of eruption — and it is resuscitated, by a miracle of nostalgia, two thousand years later in the immanence of a previous life. Few places leave such an impression of strange disturbance. It is the very warmth of death that we sense here, brought to life in the fossilized and fugitive signs of everyday existence: wheel tracks in the rock; the signs of wear in the curb; the petrified wood of a half opened door; the pleat of a toga on a body buried in ashes. No history, like the one which gives prestige to monuments, can intervene between these things and ourselves. They are materialized here, at once, in the very heat where death seized them»

Jean Baudrillard

Fatal Strategies

description of pompei